I ♥ Porter

"Flying refined." Those two words summarize Porter Airlines' philosophy of reintroducing service, speed, and convenience to air travel. They have also come to define what this Toronto-based airline refers to as the "Porter experience": simple, hassle-free, dignified travel.

Since its launch in 2006, Porter Airlines has taken flight with its commitment to delivering on its brand promise—a promise that resonates with those in search of sophistication and, well, refinement, shall we say, in their air travel.

My first experience with Porter was with a flight I took in early September to New York City, and, as a loyal Aeroplan frequent flyer who has always made an effort to book through a Star Alliance carrier, I must say that I have since changed my tune and been singing the praises of Porter (for short-haul flights, anyhow).

Of course, let me begin by explaining that Porter isn't designed for every traveller. It caters to two target markets: (1) the business traveller, who is looking to minimize his time in getting from point A to point B; and (2) the young urban professional with the disposable income to fund her travel addiction. A family living in one of Toronto's suburbs, for instance, would probably be better off flying out of Pearson International Airport (YYZ), located 27 kilometres northwest of the city, than a downtown resident of a waterfront condo, who is literally a five-minute cab ride from Billy Bishop Toronto City Airport (YTZ).

For those passengers wishing to save on the $10 cab fare, there is the option of catching Porter's complimentary shuttle bus, which runs every 15 minutes between The Fairmont Royal York hotel, just outside of Union Station, and the island airport. Logistics, however, are just the beginning ...

Other perks of flying Porter include: self-check-in kiosks and up to two articles of complimentary checked baggage; sleek, modern lounges providing standard amenities such as a business centre, Wi-Fi connectivity, and complimentary snacks (roasted almonds, ginger shortbread biscuits, along with on-board TERRA Chips—mmm ... so good!) and beverages (coffee, tea, bottled water, as well as on-board beer and wine—yes, also complimentary!); and in-flight service featuring custom leather upholstery and headrest covers, more leg room, and an ambient-noise-reduction system. Need I say more? Flying refined, indeed.

As of September 20: Porter Airlines operates 11 daily round-trip flights between Billy Bishop Toronto City Airport and Newark Liberty International Airport (EWR).